Now initially, you will have a learning curve regarding search engine optimization; but you will quickly realize that everything involving SEO has a logical flow and purpose. Therefore, search engine optimization is easy to understand and use. It is not brain surgery.
I mainly use SEO to help my niche market websites achieve and maintain top 10 search engine rankings for keywords and keyword phrases related to my websites. As a result, my websites receive a tremendous amount of targeted organic search engine traffic, which ultimately leads to more website sales.
I recently completed a seo book that provides in written form what I have learned over the years regarding search engine optimization.